English

Many companies cherish their customers, but keep this up until five minutes after the deal is closed. Some other profit and non-profit organizations set up great customer loyalty programs and manage to ensure the flawless implementation towards end-users. Somewhere in between is a space where most organizations, large or small, are maneuvring. The question is: how can you be certain that all the money and energy you put into loyalty in the front, does not disappear through a gaping hole in the back? Or does your company reward new customers with a warm welcome and at the same time take existing customers granted?

In the Netherlands, Conneqto’s homebased country, approximately 17 million inhabitants spread over more than 7.5 million private households. About one third of the Dutch population is considered to be the national workforce. If we leave out the government officials and employees, the other people earn their living at half a million businesses and institutions, from SMEs to multinationals. All these companies strive exist for longer than today. Continuity requires a constant stream of sales and profits. That means getting loyal customers and making sure that this number is growing steadily. How can businesses find these sources of growth?

Customer experience works both ways. Professionals who deal with every day, sometimes encounter personal obstacles. This can be one’s own limiting beliefs, doubting your abilities or a lack of experience with a particular competency that is required to do a good job. A helping hand to help you guide through this mental labyrinth can be very convenient. We as Conneqto coaches have a practical way to do this, with both IQ and EQ, on an individual basis as well as on team level. There are many ways to discover hidden talents. What’s important: the sooner unleashed, the better.

                                                 

                                                 

                               

Our experience is as diverse as our customer base. We are the 'house coaches at CDS and Pacer. For various car brands we have done satisfaction surveys and mystery shopping, including during the Amsterdam Motorshow (AutoRAI) over the past few years. For a premium brand, we build a foundation for their loyalty program in 2016. At various IT companies, we conducted marketing projects. We help some SME organizations in developing and implementing their marketing and campaigns. For a retailer, we manage their CRM. In short, plenty of work to do!  

We are a group of enterprising marketers who have joined forces to do useful things for great clients. The term "customers" can be broadly defined. They may be end users, consumers, companies, distributors or partners. This requires from us to have multiple nuances and different types of expertise, and that's exactly what makes us strong. Next to the famous P's of marketing guru dr. Philip Kotler, at Conneqto we keep an additional 4 P's as core values in the back of our minds:

• - Passion (we do work that makes our hearts beat faster)
• - Pleasure (we want to work with a smile, together with happy customers)
• - Professionalism (we keep our promises and don't do monkey business)
• - Performance (we strive to achieve what's best for our customers, for our personal pride and for society)

That's why we go to the limit to satisfy our customers. We work together with a network of excellent partners, and we manage all elements whenever necessary. Thus you don't have to worry about all details - we'll do that for you, while keeping project management in one hand.